Research
Phishing and social engineering research
Original data from Keepnet simulations. Read the key findings here, then open the full report in one step.
Latest
2025 New Hires Phishing Susceptibility Report
44%more susceptible to phishing: new hires in their first 90 days compared with tenured employees- 71% Average phishing susceptibility of new hires in their first 90 days, across 237 organisations in 2025.
- 49% Average phishing susceptibility of tenured employees, those past 90 days at the company.
- 30% Lower susceptibility once employees pass 90 days, with simulations and training in place: (71 - 49) / 71.
2024 Voice Phishing (Vishing) Response Report
6.5%of 3,279 employees called shared sensitive information during simulated vishing calls.Read the key findings
Looking for playbooks and guides? See whitepapers and guides
Key numbers
Figures you can cite
Each figure links to the report it comes from.
- 71%Average phishing susceptibility of new hires in their first 90 days, across 237 organisations in 2025.2025 New Hires Phishing Susceptibility Report, p. 4
- 49%Average phishing susceptibility of tenured employees, those past 90 days at the company.2025 New Hires Phishing Susceptibility Report, p. 4
- 44%Higher susceptibility for new hires than for tenured employees: (71 - 49) / 49.2025 New Hires Phishing Susceptibility Report, p. 4
- 53.2%of calls reached vishing-aware employees, who hung up or refused to share data (82 companies, 2023 to 2024).2024 Voice Phishing (Vishing) Response Report, p. 5
- 40.3%of calls got no response, so the report cannot say whether those employees spotted the threat.2024 Voice Phishing (Vishing) Response Report, p. 5
- 19.2%of employees in Manufacturing & Engineering were vished, the highest rate among named industries.2024 Voice Phishing (Vishing) Response Report, p. 6
Archive
5 earlier editions, with data from 2017 to 2023
- 2023The State of the Smish Report 2023Get the key SMS phishing statistics in one short brief, ready to support the case for smishing training.
- 20212021 Email Security Vulnerability ReportHow often malicious test emails got past email security tools in 81 companies, by attack vector and industry.
- 20202020 Phishing Trends ReportOpen, click and submission rates from simulated phishing emails sent in 2019, by department and by industry.
- 20182018 Phishing Trends ReportOpen, click and submission rates from over 700,000 phishing simulation emails in 2018, compared by department.
- 2017Statistical Analysis of 126,000 Phishing Simulations Carried Out in 128 Companies Around the WorldOpen, click and submission rates from 126,000 phishing simulations in 2017, with a view by department.
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