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All customer stories
Retail

Boosting Quishing Awareness 91% Success

Impact of QR Phishing Attacks

QR code phishing attacks pose substantial risks, considering the company's extensive international presence and the responsibility of managing human risk, which accounts for 95% of all cybersecurity incidents.

  • Legal Compliance Risks: Inadequate training of employees in recognizing and responding to QR code phishing attacks could lead to legal penalties and actions. This situation demands rigorous and consistent cybersecurity training.
  • Financial impact: QR code phishing attacks can lead to data breaches and potentially result in ransom demands. These incidents incur costs regarding incident response and mitigation and can lead to substantial financial losses.
  • Reputation at stake: Keeping customer trust is essential for a large brand. Any compromise in data integrity due to phishing attacks can severely damage the company's reputation among customers, employees, and business partners.
  • Operational disruptions: Responding to QR code phishing attacks requires significant resources and can disrupt regular business operations.

In our retail operations, QR code usage was a top priority. Partnering with Keepnet Labs has been a strategic move to strengthen our defenses against QR code phishing. We focus on equipping our 27,000 employees across 6,000 stores with the necessary skills to identify and prevent these threats, ensuring our customers' safety and our brand's integrity.

- Noah Martin, CISO at US-based Retail Business

Potential Loss Prevented

The average loss per individual

$502

Employees recognizing and reporting Quishing

from 77% to 88% in 1 year

The total potential loss prevented: $1,897,560 annually

Cost Saved From Incident Response

Avg. time to respond to a QR Code Phishing incident

from 6 hours to 2 minutes

The average cost of one staff

$60 per hour

The cost of a single Phishing incident reduced

from $360 to $2

The average number of Phishing incidents reported per year

250

The total estimated cost savings are $89,500 annually

(reducing the cost from $90.000 to $500).

How the Company Reduced QR Phishing Attacks

  • Implemented QR code phishing simulations to assess and improve employees' readiness against QR code phishing, providing practical, hands-on experience.
  • Developed and executed a focused security awareness training program specifically targeting QR code phishing attacks.
  • Utilized expert consultation to stay ahead of emerging threats and create effective phishing campaigns.
  • Enhanced the reporting culture by training employees on proper reporting mechanisms and providing phishing reporting tools, enabling swift incident response.
  • Ensured regulatory compliance through regular phishing tests and training sessions, minimizing legal risks.
  • Adopted behavior-based automated security training, monitoring employee cybersecurity actions and sending targeted training for specific misbehaviors.

Operational Results

  • Trained 27,000 employees worldwide, boosting security awareness.
  • Improved risk score from 45% to 80%, strengthening cybersecurity posture.
  • Reduced human risk score from 80% to 45%, strengthening cybersecurity posture.
  • Achieved a 91% success rate in identifying and reporting phishing attempts.
  • Increased training success from 57% to 94%, demonstrating effective training methods.

Strategic Results

  • Saved $89,500 from the incident handling process per year.
  • Prevented a $1,897,560 potential loss annually.
  • Ensured adherence to cybersecurity regulations, enhancing organizational reassurance.
  • Improved cybersecurity defenses through an effective incident response plan.
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See what Keepnet would change for you

  1. Run multi-channel simulationsFrom email through to deepfake.
  2. See reporting outcomes and the behaviour scoreReporting, repeat behaviour and remediation, in one board report.
  3. Explore AI agents and automationSee how simulations, training and follow-up can run with less manual work.
Tom, Matt, Ellie and Shonna, the Keepnet team you will meet
Who you will actually meet
Tom, Matt, Ellie and Shonna
Across UK and US time zones

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